Companies will need to focus on building an employee experience that prioritizes its professional development.
The competition to improve professional talent intensifies. According to research done by LinkedIn to 263 CMOs, more than 35% of them say losing talent to competitors has been a challenge over the past months. A 35% certified they are receiving less applications for job vacancies, and 32% ensure that hire people with the right qualifications is getting difficult.
As a result, companies are amplifying the net around new recruitment strategies, looking overseas for talent, or offering hybrid working to attract the best applicants. The importance of an employee’s experience is becoming more relevant, being a requisite for companies to determinate the professional performance and the way people adapt to their policies, values, and all factors that the brand encloses.
Growing skills
Digital skills are increasingly sought by companies to respond to shifting consumers’ behavior, caused due to the pandemic.
According to recent studies done by Linked In, the 5 fastest growing marketing skills are ad serving, creativity, sales and marketing, presentation skills, and analytical skills. Meanwhile the 5 fastest growing marketing job titles are product marketing manager, growth manager, head of growth, social media assistant and growth specialist. Meanwhile.
The need for upskilled and trained professionals is growing, as brands are looking to retain and attract the best talent. For example, Unilever has been putting everything on upskilling their marketers, to ensure they accomplish with the 3 Commitment plan they have for 2030, which basically provides employees with a full skill set, flexible options and prepare them to new opportunities.
General Motors just started an upskilling programmed for its marketing division. It will benefit from marketing innovation field to modern martech, content, storytelling, and personalization.
As we can see, Tom Pepper, LinkedIn Marketing Solutions EMEA and LATAM Senior Director, was right when he said: “Companies will need to focus on building an employee experience that puts flexibility and professional development front and center”.
Source: https://www.marketingweek.com/cmos-retain-talent-from-rivals/
